Lisa Steffen and Louise Dodgen
Cape Town, South Africa
Louise Dodgen was born in Africa in Rhodesia/Zimbabwe. She says "my passion since a child of 5 guiding my friends around on bicycles, has always been to show people the most amazing gems from bush to beach, big 5 to small 5, sunrises to sunsets. With my passion for people, travel, exploring and adventures the combination is just what fuels me and gives me life. I moved "down south" to Cape Town where fynbos, flowers, beautiful sights and enjoying the 4 seasons in one day became just as exciting."
My first tourism job at 18 was taking people on canoe trips down the rivers of South Africa, then onto becoming the first qualified canoe and rafting woman to guide on the Zambezi River based in Victoria Falls. [Editor: Emphasis added. Is that not amazingly spectacular or what?!]
I have such fun driving and laughing with my clients running wild and free and just being me. I just absolutely love and cherish my chosen career. I am a lover of making memories, capturing the moments and savouring each day as a blessing of adventures, friends and fun.
There is nothing like toasting to the sunset with good company, sun-kissed faces, great experiences throughout the day, "no more space" on the camera's no matter how many cards were brought. Cheers to you all! That's what I call Life!
Lisa Steffen grew up in Cape Town and is officially a True Capetonian. She says "I love, breathe and live for Cape Town! I have always had a love for travel and originally wanted to be an Air Hostess, but due to my height was not able to reach the overhead baggage cabins. My career began in the corporate world, but all that admin and fine red tape with strict clerical uniforms just dampened my personality.
After 14 years in Corporate I realized if I did not make a drastic change now, I never would. So I dropped the briefcase, high heels, suits and makeup and replaced it with my first pair of jeans and flat shoes. Went back to College as a student when my daughter started Grade 1 to study International Tourism and do a Tour Guiding course."
African Trax Tours/Travel was birthed in July 2008 with a passion for people and travel. As registered Tour Guides, we saw a market open for personalized tours and flexibility. Louise Dodgen was one of the first registered tour guides in South Africa, her badge number is 01**, Lisa Steffen tour guide badge number 27**. South Africa at present has over 15000 registered tour guides, so we have been in the industry a long time, previously working and freelancing for various companies. Thus, our experience of what clients want and what works is what makes us stand out.
Our company then expanded from school groups where we prepared fresh homemade meals to wedding groups, couples who wanted to get married in South Africa and bring their friends and family for tours and Safaris. Our reputation steadily grew through word of mouth and more families wanted our services, where we included fun activities for children.
Lisa says one of their greatest assets is "our love for the industry, our honesty, flexibility and that each client is VIP and not just a number. Our tours are informative with loads of fun added to maximize their vacation experience. We have also not spent any monies on marketing, all our clients have been from word of mouth referrals, repeat clients and our Facebook page African Trax Travel and our webpage."
What ways have you found to mitigate the impact of the pandemic on your business?
Since February we have had cancellations, no bookings, hence no income. Tourism shut down, and we were in lockdown for 4 months. Later to break the chains for survival we hosted an open and honest raffle, with only 150 tickets available to win a family weekend away. We were blessed that friends/clients came on board and purchased tickets.
With proceeds of the raffle, we donated 10% to a feeding scheme at our church to help with food parcels to the starving people. We know what it's like to have no money for food. We also personally blessed another family with an additional 5-10% of the proceeds. The raffle helped to cover some of the build-ups of the last 4-5 months expenses, yet not enough to cover everything/salaries.
Lisa says "I love my 'job' which really is not a job, but my passion. I cannot wait to be on the road again.... but in the meantime, I have gone from being on the road to being in the kitchen. We had to think out of the box, and after much thought, Our Bakes & Rusks began as a side-line to the tourism business. Lots of experiments and 'failed recipes 'we finally developed our flagship Gourmet Health Rusks, which have become addictive.
We have also added Rustic Buttermilk rusks and 100% Sugar-Free Rusks. With a request for Pecan Nut Pie from a client celebrating Canada day, we now offer Pecan Pie - freshly made pastry, loaded with pecans and a caramelized centre, as a weekly order. And finally, after baking my traditional Chocolate Cake, we have had 2 orders already. We hope to continue offering this service, expanding to employ staff once Tourism opens again.”
Louise says "I definitely miss being on the road, laughing and exploring but in the meantime, I am assisting with "Our bakes and rusks" making labels, deshelling pecan nuts, deliveries so vehicles don't get cobwebs and battery stays charged, washing pans, dishes, taking orders, sanitizing counters and the works so until Covid is over you'll find me in the kitchen, apron on running my legs off in a different way."
Tourism is a luxury and we believe it will take a while to get back on its feet. Once a vaccine has been discovered and tested, it will be we believe come back to normal. People are wanting to get out and about again and enjoy freedom once more.
Lisa and Louise’s inspiring ventures can be found on Facebook: African Trax Travel and the newly invented Our Bakes & Rusks